Empower Your Family Naturally
Discover clean, women-centered products for menstruation, postpartum, and family health. Shop today!
Organic Skin Care for Women & Whole Family Care


Our Mission
It is our mission to educate and empower women and girls by normalizing the need for clean, women-centered products for menstruation and family planning. Handcrafted in the heart of California's central coast, our line includes nature-centered, organic products made to support menstruation, pregnancy, postpartum and beyond. But we don't stop with mom! We strive for whole family health with natural products for babies, partners, and anyone mama bear cares for.
1% of all sales are donated to Postpartum Support International in their efforts to support and curb the Postpartum Depression & Anxiety epidemic.


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"I don't usually message brands but I am absolutely in love with your products. I use them on myself and my baby everyday!! Thank you for creating amazing products! Can't live without the Mommy's Magic Boo-Boo-Balm!
-Karina W, Oregon
restore. renew. refresh.
Skin to Skin & Motherhood
The goal and significance of "skin to skin" does not end at the 'golden hour' after birth or even at infancy.
Our two year old son still lifts my shirt to lay his head on my bare belly when he is sleepy and our four year old daughter still requests that I remove my sweater when putting her down at night so she can cuddle my bare arm. As mothers, our skin is sacred. It births and then feeds our babies whether from our breast or our warm embrace. As they grow it continues to keep them warm and safe. Our children never forget our smell or the sanctity of our embrace. It is my goal to maintain the nature of this love by using minimal, nature-based ingredients that are 100% organic, cruetly-free, and free of parabens, sulfates, synthetic preservatives, or perfumes.
~Ashley Murphy, 2021
Founder
Empowering Women Through Pregnancy, Postpartum & Beyond
Let's give mother's the care they need so that
they may re-enter society restored, both mentally and physically.
Let's rewild the modern mom!
Your postpartum products were great after having my baby, so I got some for an expecting girlfriend! Made a perfect addition to a gift basket.
Kelsey M.
California
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Customer Reviews
See what women are saying about our products.
I used your Aromatherapy Spray at my last client's birth and it was so amazing and calming. She loved it.
Kelsey L.
Atascadero, CA
She has an incredible skincare line, Skin to Skin, that feels like a continuation of the love and intention she puts into her work as a birthkeeper. The products are handmade and have beautiful ingredients. I use the products on myself and my newborn and will absolutely be restocking when they are gone.
Aisha T.
San Luis Obispo